Let’s take a moment and think about Adam Lambert’s “Historic” Amazon Pre-Sale
Adam Lambert’s ascension to the top of the Amazon Music sales charts is impressive, yes, but what does it actually prove?
Lambert’s album is not scheduled for release until November 24th and word of its pre-release on Amazon spread like wildfire through Lambert’s fandom two days ago, catapulting it to the Top 5 and now the Number One spot.
Yes, yes. Very impressive for a pre-sale of an artist very few people had heard of a year ago, but what are the chances Lambert will maintain his position in the Top 10 for almost two months before its actual release? And how much do these pre-sale figures actually matter in an age of digital downloads.
Right now, Amazon’s Top 10 chart essentially points out the obvious — the most-coveted demographic, i.e., consumers under 35, are no longer buying CDs. Lambert sits atop the chart, followed by two versions of Barbara Streisand’s latest CD, a new Harry Connick, Jr. release, and The Beatles Stereo Box Set. (One item which SHOULD be racking up insane sales, even with it’s high price-tag. It’s a collector’s edition, for chrissake.) Others rounding out the Top 10 include Mariah Carey, Madonna, The Black Crows, Susan Boyle and Michael Buble.
Using the Top 10 alone, one could easily draw the conclusion the CD-buying market are most likely older. And, given that many “older” individuals are less tech-savvy, it is safe to say they’re still buying CDs. Besides Lambert, Buble is the youngest one in the bunch and he’s built a career on being Sinatra-lite.
Let’s look at it this way. Glamberts/Glambs are buying stacks of these CDs for themselves and others. If you have a Glambert in your family, guess what’s going in your stocking this holiday season.
JUSTICE, at last proclaimed as one of the most formidable artist the music industry has ever had, he has proved his place among the God’s of Rock. His popularity is continually increasing, ADAMSTORM is the correct expression. I cannot express my feelings of how happy I am for Adam, he was robbed of a title which was always his. Once the single and then the album is released he will hit the charts so high that they will need to create a new level for Adam Lambert. I am so happy I have already pre-ordered my copies, they will disappear from the shelves of the music shop like gold dust. ADAM YOU ARE GOING TO ROCK THE WORLD.
Man crazy Idol fans argue how they have the power because they have the money to buy CDs. No, most normal people, young or old, do not by multiple copies of one album. They also speak about their beloved taking over the world with cult-like overtures.
Over half of Adam’s present fans fall into the babyboomer age range. There are multimillions of them! And they have buying power! Also they were raised on rock n roll, are more well-travelled than the young’uns and have a more eclectic taste for all types of music.
Adam is all about ‘fusion’ these days. Fusion brings together all types of rhythms and cultures. I believe Adam is just beginning and that he will branch out and wow us all with his imaginative videos, his various musical styles and his other creative endeavours.
On top of this he is a true Aquarian man with vision and humanitarian tendencies at such a young age.
Wait till the young ones hear his album… yet more fans on the bandwagon which is now in danger of being overloaded!
Let’s consider some other factors when looking at these “record-breaking numbers”. iTunes alone accounts for at least 25% of all music sales. Incredible, isn’t it? One-quarter of all music sales. And of the digital download market, iTunes makes up 69%, with Amazon in second place at only 8%.
Kris Allen’s debut album has technically been on pre-sale at iTunes since May 20, 2009. For $16.99, you can purchase a Kris Allen iTunes Pass. Why didn’t do an Adam Lambert iTunes Pass? An iTunes Pass is probably just something exclusive to the Idol winner. I’m sure this is part of the contract. But if they did offer an Lambert Pass concurrently with Allen’s, would you really expect it to remain a top seller for an six months — especially when only a month later the King of Pop would drop dead?
Plus, do pre-order sales actually HURT an artist by inflating buzz before a CD actually lands on shelves? The more people who order a CD from Amazon before it is released is one less person who will buy it the day it comes out. Because they’ve already bought it. Sure, total sales are what earn you a gold or platinum record, but they could negatively affect Lambert in week-to-week sales, namely he could experience a sharp drop-off from week 1 to week 2 of the LP’s release. So while the total sales may not be affected, it may also directly impact Lambert’s chart position. Let’s say his album opens in the number 1 position. What is the likelihood he will repeat this feat another two or three weeks when he’s already racked up a considerable amount in pre-sales beginning two months before the actual release?
I PRE -ORDERED MY TWO COPIES TODAY!!! PLEASE PRE ORDER YOURS TODAY AND MORE THAN ONE COPY PLEASE, !!! WE HAVE TO MAKE ADAM ~#1-BECAUSE”: HE DESERVES IT!!
It’s all a contest, you see. Let’s spam Twitter and get them to trend! Let’s repeatedly play shit on MySpace and present the Idol with a special plaque so he knows we are his NUMBER ONE BESTEST FANS EVER. It’s all about numbers. It’s all about seeing how much you can do for this person to recognize YOU. Buy more than one copy so he goes to #1? That’s really not being in it for the MUSIC, is it? I mean, not when it comes down to it after you stop to think.
Will the Lambert fans continue to buy at this pace indefinitely? And while at the end of the day sales are sales, what does it say when you have a core group of people buying multiple copies? And the music industry will always covet the younger set, even when they’re not the ones with the greatest buying power, because they’re the ones who deem whether or not things are hot. Will every person who teared up at Susan Boyle via YouTube rush out and buy her album? Will everyone who watched Idol rush about and buy Adam Lambert or Kris Allen’s debuts? Look at the constantly-changing charts. Every week, there is somebody new and big and then they’re gone. For frak’s sake, remember Chingy?
People, as a whole, are fickle. But kids and teens are especially such, and American Idol’s rating decrease every year. Plus, the gig is up and more and more people are realizing its not the kids who love this show, despite those OMG DAVID ARCHULETA LOST videos on YouTube.
I believe Lambert’s album will go gold, maybe platinum. I would say the same for Kris Allen, but I honestly do believe Lambert will beat him in sales — however, I do not think this will adversely affect Allen’s career. I do think the intensity of many Lambert fans are what may likely destroy his street cred. (And yes, I know there are batshit crazy Kris Allen fans out there. They just use their inside voices when trolling the interweb, while Lambert fans tend to post everything ever said by those voices yelling inside their head.)
Will I buy Lambert’s album? Who knows. The only full album I have ever bought by an AI alumni was Kelly Clarkson’s latest release, and I discovered her via Since You’ve Been Gone. I had never seen on the show. In fact, I quickly dismissed her as crap for simply appearing on Idol. Because why the hell would I EVER watch American Idol or listen to the shit music performed by anyone who ever went on the show? A lot of people think like this, that’s why many Idol fans don’t ever quite grasp. Since doing this blog, I’ve learned to appreciate the strengths of some performers, perhaps. I’ve downloaded a few David Cook songs and a couple of tracks by Kris Allen. I was never impressed by Lambert’s studio versions on the show, although I would always LISTEN. I imagine his upcoming album will be MUCH better and I would venture to say, I will probably download one or two songs, unless the album is complete garbage.
Alas. I like a lot of garbage. Music, that is. The digital download age changed my life. I could finally download TaTu’s All The Things You Say, Enrique Iglesias’ Escape and Hilary Duff’s So Yesterday in the privacy of my own home. I could listen to these songs — interspersed with QUALITY MUSIC, of course — privately on my iPod.
And hell, all those CDs do is take up space. They’re all in a bin under my bed, collecting dust. I may enjoy garbage, but I loathe clutter. So before you start talking BIGGER THAN THE BEATLES AND ELVIS AND MICHAEL JACKSON, remember, there are a lot of people who no longer buy CDs…and tend to often download one copy.